Auth Consulting - FZCO (Auth), the transparent monetisation solution for publishers,  is excited to announce their latest strategic partnership with National World, (LSE: NWOR) to represent their programmatic advertising operations across display & video, inclusive of OTT & CTV inventory.

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As part of the partnership, National World will move its digital advertising operations on to the Auth platform, dedicated to transparency & sustainability. Auth brings a future focused approach to the digital ecosystem by utilising Artificial Intelligence, reducing media wastage and enriching the reader & viewer experience. 

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Kieran Greene, founder & CEO of Auth expressed his enthusiasm for the partnership: “Auth is thrilled to announce its strategic partnerships with National World, one of the UK’s leading news publications. At Auth, we understand the importance of high quality local journalism and are keen to collaborate with National World to play a role in continuing to facilitate this. Auth’s mission is to provide a transparent, seamless & sustainable digital monetisation solution and we eagerly await seeing the impact this can have not only to National World’s advertisers but also their users.” 

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Jade Power, Director of Digital Monetisation at National World expressed her excitement for the partnerships: “We're excited to be partnering with Auth to strengthen our digital monetisation efforts through sustainable technologies and AI. With the digital landscape ever changing, it is vital we find harmony in curating the user experience and generating ad revenues. We are confident through this partnership that the tech brings that balance whilst providing the transparency for continual optimisation.”

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By forming this strategic partnership Auth & National World aim to bring a future focused approach to digital monetisation across National World.

For more information about Auth and our offerings, please visit auth.inc or contact partnerships@auth.inc